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Posts: 6286
Member Since: 11/11/05
Jun 30 10 9:31 AM
Last season the team, owned by William H. Neukom, the former general counsel for Microsoft, experimented with 2,000 seats in the furthest corners of the stadium, lowering prices some days and raising them on others. Mr. Stanley said the team sold 25,000 extra tickets and earned an extra $500,000 in revenue over the course of a season, in which the Giants finished 88-74 and just missed the National League playoffs. This year all the team’s single-game tickets are dynamically priced, and Mr. Stanley said the system had led to a revenue increase of about 6 percent.
And i have more than a little sympathy for the team that's putting the product out there -- why shouldnt they reap the rewards of a Red Sox or Dodger game, rather than scalpers? I know, you're saying that they've shot themselves in the foot as evidenced by the non-sellout. But i bet they still made more this way than they would have at $33/ea. I dont love it, but to paraphrase Gavin -- it's coming whether we like it or not.
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